Montana Cast Iron Care
Premium brand identity and packaging for a cast iron care line launching on Amazon FBA and direct-to-consumer.
Heritage + Amazon Thumbnail in One
Preston Kiehl was launching a premium cast iron cookware care brand covering seasoning oils, conditioners, and cleaning tools across both Amazon FBA and DTC. The packaging needed to strike a difficult balance: American heritage and craftsman character, thumbnail-ready clarity for Amazon listings, and premium unboxing quality for direct customers.
The ApproachRanch-Inspired, Precision Engineered
We developed a ranch-inspired brand identity with a hand-lettered wordmark and rugged-yet-refined label aesthetics. The color system and typography were chosen to read with authority at Amazon thumbnail size while rewarding close inspection with craft detail. Label designs were built to work across tin, bottle, and pouch formats without losing brand coherence.
The ResultA Client Who Came Back for More
Premium cast iron care brand launched across Amazon and DTC. Preston returned for a second packaging project shortly after, a direct signal of the trust built through the first engagement.
“This is my guy! Asif is a true professional, both timely and helpful. His knowledge and expertise was priceless in developing my product labels. Asif’s skill in design brought my vision of a label and logo to life. He goes above and beyond for his clients and I would highly recommend working with him!”